For the first time in 2016, CeBIT Australia is partnering with International Cycling Executives (ICE), to bring together the world’s biggest business cycling community at Australasia’s largest and longest running business technology event.

The inaugural CeBIT & International Cycling Executives Breakfast with the Bunch, will see senior business leaders enjoy a social ride around the iconic Sydney Olympic Park before Day 3 of CeBIT on Wednesday 4 May 2016.

The unique learning and networking environment will feature a keynote address by The Hon. Anthony Roberts MP, Minister for Industry, Resources and Energy and Andrew Hagen, CEO at Cycliq and inventor of the Fly6 and Fly12. This will be followed by inspirational presentations from sporting and business ambassadors, over breakfast.

[pullquote]CeBIT Australia’s partnership with International Cycling Executives adds an exciting new element to our 2016 event that engages a diverse group of senior business leaders through a shared passion for cycling.[/pullquote]

Harvey Stockbridge, Managing Director at Hannover Fairs Australia, commented on the partnership.

“CeBIT Australia’s partnership with International Cycling Executives adds an exciting new element to our 2016 event that engages a diverse group of senior business leaders through a shared passion for cycling.

“As a member of ICE for many years, I’ve made valuable connections through this community and had some of my best ideas whilst on the bike. Breakfast with the Bunch at CeBIT is a unique way of doing business and will enable likeminded professionals to help shape the business technology landscape, all whilst getting to indulge in their passion for cycling,” said Mr Stockbridge.

Ryan O’Neill, Founder and Executive Officer of ICE commented on the partnership.

“CeBIT Australia provides a perfect opportunity for our members to come together to share their passion and hear about the latest in business technology from global experts.

”ICE connects over 1,000 c-suite decision makers in 7 cities around the world via an authentic platform resulting in meaningful high-level business relationships. We look forward to bringing this platform and high-level business connections to CeBIT in 2016,” said Mr O’Neill.